Update: A Mozzer pinged me in a private Slack channel to lmk that they they are punting on listings management and working on relaunching MozLocal with more valuable features. This is slightly at odds with my guess at what happened below (but hey, #blogger), but it sounds like they are looking at baking more “Local” […]
The foundation of local business growth involves continuously presenting yourself in a way that makes it easy for your potential customers to discover who you are, where you are located, and what you can offer them. Once they’ve found you the first time through either a search portal, online directory or review site, that’s only […]
Mobile Responsive Rather Than Mobile Friendly It’s official: more than half of online searches now occur via a mobile device, and responsive websites are expected. But exactly what does mobile responsive mean and how does it affect the user experience? Just a few years ago, mobile-friendly sites were all the rage. Businesses invested countless hours and dollars into creating […]
SMBs As a Group Will Continue To Not Get SEO A little over a year ago, my dentist moved his office but never thought about updating his listing in Google Maps, Apple Maps or his website. I showed him how to fix the issue, but this morning on the way to my end of the […]
Every well-rounded local SEO campaign will include some citation building – but how those citations are built, and whether manual submissions or data aggregators are used, will vary from campaign to campaign. There’s no right or wrong way but, for those with large or complex local SEO strategies and multiple physical locations, there’s no doubt […]
Search Engine Optimization (SEO) is one of the hardest parts of running a website. The way Google and other search engines rank your website changes constantly. This means you need to keep up with the latest SEO developments if you want to outpace the competition. The good news is that there are plenty of excellent tools […]