organic traffic
SEO

Winning SEO Strategies to Drive Local Organic Traffic

Building website traffic is either time-consuming or expensive. You can use search engine optimization (SEO) to drive organic traffic to your site. Or you can use paid advertising to buy traffic. But 60 percent of adults search for local product and service information on mobile devices. So why not focus on local traffic and serve […]

Local Legends: Greg Gifford on Pay-to-Play, Real-world Signals and What’s Next for Local Search
SEO

Local Legends: Greg Gifford on Pay-to-Play, Real-world Signals and What’s Next for Local Search

In our latest edition of Local Legends, we’re excited to present a conversation between Greg Gifford, VP of Search at Wikimotive and BrightLocal CEO, Myles Anderson. Greg visited the BrightLocal UK office just ahead of the Brighton SEO conference to share his thoughts on, well, pretty much everything local! We ended up with a  interview […]

link building strategies
SEO

Where to Find Opportunities for Link Building Strategies

Backlinks are still an important Google ranking factor, but the landscape is changing. Google is now very adept at weeding out poor low-quality links from strong authoritative links. Getting more links than your competitors is still a successful SEO strategy, but only if the links are from many diverse and reputable domains. In other words, the […]

sel-serving review schema
SEO

Google Announces Big Change to Local Business Review Schema

For a while now, local businesses have been able to push average star ratings from reviews about their businesses to their organic SERP results using review schema markup on their websites, but that is all set to change. Google have announced via their webmasters blog that they will will no longer display these star ratings […]

positive reviews
SEO

4 Tips to Get Those Coveted Positive Reviews Online

If you’re running a small business and are trying to get ahead, having solid customer reviews may be your key to success. But, most customers won’t write reviews just because. Often, getting a substantial amount of good reviews comes down to a business’ initiative to convince customers for them. Nowadays, a good product is not […]

Pitch Perfect: How to Sell and Deliver Reputation Management to Clients
SEO

Pitch Perfect: How to Sell and Deliver Reputation Management to Clients

Research shows that online reviews and recommendations play a critical role in decision making for both consumers and search engines. This is even more true for local businesses, where competition is at its fiercest. Why then, can it be so hard to convince local business marketers to take reputation management seriously enough to invest in […]

Voice Search is Changing Search Trends
SEO

The Voice of SEO: How Voice Search is Changing Search Trends

Did you know that about a quarter of Americans own a smart speaker? Also, about 40% of the owners now use voice search for factual information and 81% for real-time information. In case you are unsure of what that is, a smart speaker refers to devices equipped with digital assistance platforms like Alexa, Siri, and Cortana. These […]