Online Reviews Statistics - BrightLocal Local Consumer Review Survey
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35 Online Review Statistics You Need in 2019

As marketers, we understand how crucial a positive online reputation is, but, we know it can be a little more difficult to sell the need to your clients.

That’s why we’ve created this ultimate list of online review statistics to help you demonstrate to clients and prospects why they need to put their reputation first – complete with free-to-use images to add to your own sales collateral.

Stats are pulled from our own extensive research, as well as trusted external sources to provide all the facts you need to prove to clients:

  • Why they need to invest in online reputation management
  • How many reviews they need, and the star ratings they need
  • The benefits to be gained from monitoring, growing, and responding to reviews

And, if you wanted a helping hand to build a 5-star reputation, our Reputation Manager can save you time and effort by managing all of your clients’ online reviews. Find out how it works now.


Statistics: How Reviews Impact Rankings

Online Reviews Statistics - BrightLocal Local Consumer Review Survey

86% of consumers read reviews for local businesses (including 95% of people aged 18-34). [Source: BrightLocal, Local Consumer Review Survey]

Online Reviews Statistics - BrightLocal Local Services Ads Click Study

Review ratings are the biggest driver of clicks in local SERPs. [Source: BrightLocal, Local Services Ads Click Study]

Online Reviews Statistics - BrightLocal Online Reputation Management Survey

A positive reputation online helps customers trust businesses, converts searchers into leads, and boosts local search rankings. [BrightLocal, Online Reputation Management Survey]

Online Reviews Statistics - Moz Local Ranking Factors Study

According to experts, review signals make up 15% of Google local pack ranking factors. [Source: Moz, Local Search Ranking Factors Survey]


Statistics: How Online Reviews Impact Trust

Online Reviews Statistics - BrightLocal Local Consumer Review Survey

91% of  18-34-year-olds trust online reviews as much as personal recommendations. [BrightLocal, Local Consumer Review Survey]

Online Reviews Statistics - BrightLocal How Online Reviews Impact Landing Page Conversion

Including reviews on your website makes searchers see the business as more trustworthy. [BrightLocal, How Online Reviews Impact Landing Page Conversion]

Online Reviews Statistics - BrightLocal Local Consumer Review Survey

40% of consumers only take into account reviews written within the past 2 weeks. [BrightLocal, Local Consumer Review Survey]


Statistics: How Much Time Online Reputation Management Takes

Online Reviews Statistics - BrightLocal Online Reputation Management Survey

The average local marketer spends 17% of their time on online reputation management. [BrightLocal, Online Reputation Management Survey]

Online Reviews Statistics - BrightLocal Online Reputation Management Survey

50% of local marketers can’t put more effort into their online reputation due to a lack of time. [BrightLocal, Online Reputation Management Survey]

Online Reviews Statistics - BrightLocal Online Reputation Management Survey

76% of local marketers plan to spend more time on online reputation management in the next 12 months. [BrightLocal, Online Reputation Management Survey]


Statistics: Why Businesses Need More Reviews

Online Reviews Statistics - BrightLocal Local Consumer Review Survey

Consumers read an average of 10 online reviews before feeling able to trust a local business. [BrightLocal, Local Consumer Review Survey]

Online Reviews Statistics - Spiegel Research Center

The purchase likelihood for a product with five reviews is 270% greater than a product with 0 reviews. [Spiegel Research Center, How Online Reviews Influence Sales]

Online Reviews Statistics - BrightLocal Google Reviews Study

74% of local businesses have at least one review on Google. Hotels, restaurants, and bars have the most. [BrightLocal, Google Reviews Study]

Online Reviews Statistics - BrightLocal Google Reviews Study

The average local business has 39 reviews on Google My Business. [BrightLocal, Google Reviews Study]

Online Reviews Statistics - BrightLocal Google Reviews Study

Businesses ranking in Google’s local positions 1-3 have an average of 47 reviews, while businesses in positions 7-10 have 38 reviews. [BrightLocal, Google Reviews Study]


Statistics: What Average Star Rating Businesses Should Aim For

Online Reviews Statistics - BrightLocal Local Consumer Review Survey

57% of consumers only use businesses with 4 or more review stars. [BrightLocal, Local Consumer Review Survey]

Online Reviews Statistics - BrightLocal Impact of Reviews and Ratings on CTR

Having a 5-star rating earns a business 39% more clicks from Google Local than having a 1-star rating.  [BrightLocal, Impact of Reviews and Ratings on Click-Through Rates]

Online Reviews Statistics - BrightLocal Impact of Reviews and Ratings on CTR

Going from a 3-star rating to a 5-star rating gets a business 25% more clicks from Google Local Pack. [BrightLocal, Impact of Reviews and Ratings on Click-Through Rates]

Online Reviews Statistics - Location3

Improving your review star rating by 1.5 could equal 13,000 more leads. [Location3, Positive Google Reviews Improve Paid Search Conversion Rates]

Online Reviews Statistics - BrightLocal Google Reviews Study

The average Google Reviews star rating is 4.42 stars. Senior living services, car dealerships, and hotels have the lowest ratings. [BrightLocal, Google Reviews Study]

Online Reviews Statistics - BrightLocal Google Reviews Study

Only 5% of businesses have a Google average star rating below 3 stars, while 61% have 4-5 stars. [BrightLocal, Google Reviews Study]

Online Reviews Statistics - Harvard Business School

Every 1-star increase in a Yelp rating leads to a 5-9% increase in revenue. [Harvard Business School, Reviews, Reputation, and Revenue: The Case of Yelp.com]


Statistics: Which Review Sites Matter Most

Online Reviews Statistics - BrightLocal Online Reputation Management Survey

Local marketers’ favorite review sites: 1) Google, 2) Facebook, 3) Yelp, 4) TripAdvisor, 5) Yellow Pages. [BrightLocal, Online Reputation Management Survey]

Online Reviews Statistics - BrightLocal Comparison of Local Review Sites

Businesses using TripAdvisor receive the highest number of new reviews. [BrightLocal, Comparison of Local Review Sites]

Online Reviews Statistics - BrightLocal Comparison of Local Review Sites

Google is the fastest-growing reviews platform. [BrightLocal, Comparison of Local Review Sites]

Online Reviews Statistics - BrightLocal Comparison of Local Review Sites

Between 2015-2016, Google reviews grew by 278%. [BrightLocal, Comparison of Local Review Sites]


Statistics: How to Get More Reviews

Online Reviews Statistics - BrightLocal Local Consumer Review Survey

70% of consumers that are asked to leave a review go on to write one. [BrightLocal, Local Consumer Review Survey]

Online Reviews Statistics - BrightLocal Local Consumer Review Survey

44% of women have never been asked to leave an online review for a business, compared to just 25% of men. [BrightLocal, Local Consumer Review Survey]


Statistics: Why Businesses Must Respond to Reviews

Online Reviews Statistics - BrightLocal Local Consumer Review Survey

89% of consumers read businesses’ responses to reviews. [BrightLocal, Local Consumer Review Survey]

Online Reviews Statistics - ReviewTrackers Online Reviews Survey

45% of consumers say they’re more likely to visit a business that responds to their negative reviews. [ReviewTrackers, Online Reviews Survey]

Online Reviews Statistics - ReviewTrackers Online Reviews Survey

53% of customers expect businesses to respond to negative reviews within a week. [ReviewTrackers, Online Reviews Survey]

Online Reviews Statistics - Harvard Business Review

When hotels start responding to reviews on TripAdvisor, they receive 12% more reviews, and ratings increase by 0.12 stars on average. [Harvard Business Review, Study: Replying to Customer Reviews Results in Better Ratings]

Online Reviews Statistics - PatientPop

When healthcare practices address a patient’s negative feedback, patient satisfaction doubles. [PatientPop, The Patient Perspective 2019: Online Reputation Survey]

Online Reviews Statistics - GatherUp

50% of consumers that leave restaurant reviews expect responses from the business at least ‘sometimes’. [GatherUp, Online Reviews Study: Restaurants and Reviews]


Statistics: Why Fake Reviews Must Be Managed

Online Reviews Statistics - BrightLocal Online Reputation Management Survey

The most difficult reputation management task is identifying and removing fake reviews. [BrightLocal, Online Reputation Management Survey]

Online Reviews Statistics - BrightLocal Online Reputation Management Survey

58% of businesses have received fake reviews. [BrightLocal, Online Reputation Management Survey]

Find out how you can grow, monitor, and respond to reviews with Reputation Manager, and start your free trial now. 

The post 35 Online Review Statistics You Need in 2019 appeared first on BrightLocal.

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