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4 Common Google Analytics Mistakes to Avoid

Google Analytics has successfully proven time and time again that it is one of the best marketing tools in the web today. Google analytics is a boon to the marketers out there as it provides detailed information and user-friendly reports about what’s going on around as well as to analyse whether or not the strategies are working well. Since the tool is flooded with seamless benefits, for you as a marketer it is very much important to know how to optimize the tool in order to achieve the goals. In this article, we will be discussing certain mistakes are most expected to be committed so that you avoid the same and make right use of the tool fully.

Listed below are the most common Google Analytics data mistakes that needs to be avoided

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Not filtering out the internal session data

For large companies, there must be over thousands of page views each month coming from you for your employees. This internal activity might disrupt the original data and end up with presenting you inaccurate idea of the website’s performance. Therefore, it is essential to set up a filter to remove the internal session traffic from the results so that the tool examines accurate information.

Not filtering spam traffic

Apparently, 4% of internet traffic comes from spam activities, the number might seem like too small but surely it can transform into a significant number of meaningless page views of the website.  Apart from implementing various tools to block spam-my activities, you will have to filter the spam traffic to acquire the accurate data. It can be done by applying Segment to Eliminate Spam Referrals by Analytics Edge in the Google Analytics.

Not setting up goals

Strongly believed that companies having goals tend to achieve 10 times more success. As a marketer, you will certainly have goals which includes to generate leads, improve customer engagement, lead generation etc. Also, the tool will provide you constant progress reports so that you can modify the set up as and when required.

Using only aggregate Google Analytics data

You are missing out on valuable information if you do not segment Google Analytics tool based upon behavior, demography and geography.

To sum up, there are seamless ways to use Google Analytics to your benefits and a lot more mistakes with it, by avoiding the above listed mistakes you will get a closure potential of the website. To know more about Analytics, stay tuned.

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