There are a ton of acronyms floating about in the world of digital marketing. You’ve got CRO, CTA, SERP and NAP to name but a few. NAP is one that we hear a lot about, simply because it’s such a fundamental part of local search. The mere mention of NAP can cause panic because it […]
67% of all consumers on the internet are influenced to make a purchase because of online reviews and customer testimonials. If you want to increase traffic and sales for your business, online or off, you need to consider customer testimonials as a powerful digital marketing tool. To help you understand more about how testimonials work, […]
Today, we’re pleased to announce the launch of Niche Review Sources for Reputation Manager. Niche Review Sources allows you to monitor and grow reviews on industry-specific websites. You’ll now have access to 47 Niche Review Sources across 14 industries. These include Expedia, RateMDs, Lawyers.com, and many more. Rather than putting every source into your Reputation […]
Building website traffic is either time-consuming or expensive. You can use search engine optimization (SEO) to drive organic traffic to your site. Or you can use paid advertising to buy traffic. But 60 percent of adults search for local product and service information on mobile devices. So why not focus on local traffic and serve […]
In our latest edition of Local Legends, we’re excited to present a conversation between Greg Gifford, VP of Search at Wikimotive and BrightLocal CEO, Myles Anderson. Greg visited the BrightLocal UK office just ahead of the Brighton SEO conference to share his thoughts on, well, pretty much everything local! We ended up with a interview […]
Backlinks are still an important Google ranking factor, but the landscape is changing. Google is now very adept at weeding out poor low-quality links from strong authoritative links. Getting more links than your competitors is still a successful SEO strategy, but only if the links are from many diverse and reputable domains. In other words, the […]
For a while now, local businesses have been able to push average star ratings from reviews about their businesses to their organic SERP results using review schema markup on their websites, but that is all set to change. Google have announced via their webmasters blog that they will will no longer display these star ratings […]
If you’re running a small business and are trying to get ahead, having solid customer reviews may be your key to success. But, most customers won’t write reviews just because. Often, getting a substantial amount of good reviews comes down to a business’ initiative to convince customers for them. Nowadays, a good product is not […]
Research shows that online reviews and recommendations play a critical role in decision making for both consumers and search engines. This is even more true for local businesses, where competition is at its fiercest. Why then, can it be so hard to convince local business marketers to take reputation management seriously enough to invest in […]
Did you know that about a quarter of Americans own a smart speaker? Also, about 40% of the owners now use voice search for factual information and 81% for real-time information. In case you are unsure of what that is, a smart speaker refers to devices equipped with digital assistance platforms like Alexa, Siri, and Cortana. These […]