If you’re running a small business and are trying to get ahead, having solid customer reviews may be your key to success. But, most customers won’t write reviews just because. Often, getting a substantial amount of good reviews comes down to a business’ initiative to convince customers for them. Nowadays, a good product is not […]
Research shows that online reviews and recommendations play a critical role in decision making for both consumers and search engines. This is even more true for local businesses, where competition is at its fiercest. Why then, can it be so hard to convince local business marketers to take reputation management seriously enough to invest in […]
Did you know that about a quarter of Americans own a smart speaker? Also, about 40% of the owners now use voice search for factual information and 81% for real-time information. In case you are unsure of what that is, a smart speaker refers to devices equipped with digital assistance platforms like Alexa, Siri, and Cortana. These […]
As marketers, we understand how crucial a positive online reputation is, but, we know it can be a little more difficult to sell the need to your clients. That’s why we’ve created this ultimate list of online review statistics to help you demonstrate to clients and prospects why they need to put their reputation first […]
Local SEO is a great form of local search marketing online. It allows business owners to reach their local customers. Local SEO uses Google and business directories and yellow pages. Millions of users daily check these directories to find out the local businesses in their area. Local SEO is not like dropping the leaflets in […]
(Both Positive and Negative) 92% of customers read online reviews. Online reviews are more important than ever for a brand’s reputation. It is important to read reviews, but most businesses fail to respond to them. This is a serious mistake. Read on to learn why you should respond to Google reviews, both positive and […]
![[Video] Five Things We Discovered Analyzing 45,000 Google My Business Listings](http://digital-engine.net/wp-content/uploads/2019/09/images-vs-actions.png)
Last month we released our biggest research piece of the year to date, The Google My Business Insights Study. The study was based on analysis of 45,000 Google My Business listings and revealed a host of insights about how businesses and consumers use Google My Business. The full study is well worth a read. But […]
As AdWords managers, our goal is to bring qualified leads or sales to our customers. These can come in the form of online contact form submissions, sales, and phone calls. So, what do we do when we are bringing in clicks but no phone calls? Well, we go beyond our job as mere AdWords managers […]
The average small business spends one percent of sales revenue on marketing. For some businesses, that could be a significant amount of money. For others, one percent of revenue may not give you much to work with. Whether your marketing budget is $100 or $100,000, you still want to spend that money on initiatives that work. One […]
Update: A Mozzer pinged me in a private Slack channel to lmk that they they are punting on listings management and working on relaunching MozLocal with more valuable features. This is slightly at odds with my guess at what happened below (but hey, #blogger), but it sounds like they are looking at baking more “Local” […]