Search Engine Optimization (SEO) is one of the hardest parts of running a website. The way Google and other search engines rank your website changes constantly. This means you need to keep up with the latest SEO developments if you want to outpace the competition.

The good news is that there are plenty of excellent tools you can use to tackle SEO and get the data you need to improve your rankings. If you know what they are and what they can do for you, you’ll be well equipped for success.

1. Google Search Console

Google Search Console is a collection of services you can use to figure out how the search engine views your website. This service provides you with a wide array of tools to use, covering many different aspects of SEO.

For example, Google Search Console enables you to check out any crawling errors that have occurred on your website so you can correct them right away. It can also point out when your site is affected by malware, what keywords people are using to find your site, the backlinks you’ve received, and more.

2. SEMrush

SEMrush is a keyword research tool that enables you to get data about how many people are looking for specific terms. On top of that, it also provides you with information on similar keywords, related ads, product listings, and a lot more.

Along with being an excellent tool for researching keywords, SEMrush can also offer information about your competitors’ strategies. For example, it can tell you how much traffic they’re getting, how much of that comes from paid ads, and what their backlinks are.

3. BuzzStream

BuzzStream offers you a collection of tools to help with domain research, email marketing, and project management. It’s a very all-in-one type of platform, and the sheer number of options it provides can be intimidating. With that in mind, let’s focus on how it can help you tackle your SEO needs.

When it comes to research, BuzzStream can help you collate lists of results for the keywords you look into. Then it provides you information about each of those websites, including overall rankings, related social media accounts, domain age and authority, and more.

In practice, you can use these features to help you do thorough research into who your competitors are and the content they’re publishing. Moreover, it can even help you create lists of their authors and what each one is up to so you can keep an even closer eye on their strategies.