It’s no surprise that e-commerce is rising, and online shopping has never been more popular. With more people turning to internet platforms for their purchases, companies need to understand how to reduce cart abandonment.
According to recent statistics, almost 70% of customers abandon their carts when shopping online. To combat this problem, companies must look for innovative ways to reengage customers who have left their shopping carts and conversational messaging could be the key. Luckily, there are many omnichannel messaging providers, such as Mitto, to choose from, and online businesses should explore this option to increase their sales.
What Is Cart Abandonment?
Cart abandonment is when a customer shops online and adds items to a shopping cart but doesn’t go through with the purchase. This can happen for a number of reasons: The customer may be indecisive, or they can’t get a suitable payment option. When clients get stranded on the site, a business can guide them via real-time texts, also known as conversational messages.
What Is Conversational Messaging?
Conversational messaging is artificial intelligence-driven communication that allows companies to interact with customers in real time, using language that mimics human conversation. It utilizes natural language processing technology to understand customer intent and provide consumers with relevant information or offers at the right moment. This helps companies create more personal relationships with customers and builds trust, leading to increased conversions and improved customer retention rates.
How Does Conversational Messaging Assist in Reducing Cart Abandonment?
Working hand in hand with a communication solutions provider such as Mitto can help a business reduce cart abandonment through text marketing. SMS campaigns help to reduce cart abandonment in several ways.
First, SMS solutions increase real-time engagement. Through text marketing, businesses can respond quickly to inquiries and requests, providing customers with the relevant information they need at the right moment. Automated messages sent on an e-commerce website as a customer shops reminds them of products they’ve left in their carts, encouraging them to complete their purchases by offering discounts or special promotions.
Real-time text marketing on a website also allows an enterprise to offer more personalized customer service, creating a connection between the client and the business and offering customers a more convenient way to shop. Real-time engagement also allows companies to collect valuable customer feedback, which they can use to improve their products or services as well as to optimize their overall customer experience.
SMS campaigns can also improve the checkout process. Automated messages sent on a shopping website can remind customers of the items they have left in their cart — and also remind them why they were considering buying the item in the first place. An SMS campaign provides helpful information that clients may need to complete the checkout process quickly and easily, such as payment options or shipping details.
Ultimately, conversational messaging increases an enterprise’s sales by providing an easy and convenient shopping experience for customers. By keeping clients informed about new offers or discounts, text marketing encourages them to return and make future purchases.
Take Advantage of Conversational Messages To Boost Your Online Sales
In an era where many companies are venturing into e-commerce, it’s vital that businesses do all they can to keep ahead of competitors. An omnichannel messaging provider such as Mitto can help a company implement a messaging system that keeps its customers engaged on the site so that they make a purchase.
Learn more about how Mitto can help you implement this and other strategies to grow your business.